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I WANT TO…

PRODUCTISE AN INTERNAL TOOL INTO A PRODUCT.

That spreadsheet, Access database or in-house app you built to run your business, the one your team can't imagine working without, might be your next product. We've turned internal tools into licensed software more than once. Here's what that takes.

WHEN AN INTERNAL TOOL IS REALLY A PRODUCT

IF OTHERS WOULD PAY FOR IT.

The test is simple. Would other businesses in your sector pay to use what you've built? If they would, and they often would, because the same problem exists everywhere in your industry, you're sitting on a product line you haven't launched.

We do the technical work to make it productisable: multi-tenancy, billing, account management, role separation, support tooling, and the polish that turns "internal tool" into "shippable software". You bring the industry knowledge that makes it valuable in the first place.

FROM TOOL TO REVENUE LINE.

Four phases. You can stop after any of them and still have something useful.

  1. 01

    Validate the product idea

    Is this really a product? We help you test demand with two or three friendly customers before any big technical bet.

  2. 02

    Stabilise & modernise the platform

    Your internal tool probably needs work to be ready for outside users, better security, multi-tenancy, performance, audit. We modernise without losing the logic you've built.

  3. 03

    Add product-grade features

    Sign-up flows, billing, role-based access, customer admin, support tooling. The infrastructure of selling software, not just running it.

  4. 04

    Host, support and grow

    We host it, we support your end customers (or we train your team to), and we keep improving it as your product roadmap evolves.

THE CAPABILITIES BEHIND THIS OUTCOME.

REAL EXAMPLE. ANTHONY HARPER

INTERNAL TOOL. LICENSED PRODUCT. NEW REVENUE LINE.

Anthony Harper built Villageinfonet (VIN) to manage their own retirement village settlements work. With ACIT, they turned it into a licensed platform, now sold to retirement villages directly, with a PRO tier that brings the law firm back in when needed. A spreadsheet became a business.

Read the full story →

SITTING ON A PRODUCT YOU HAVEN'T LAUNCHED?

A product discovery is a couple of hours with your team. We'll tell you honestly whether your internal tool could be a product, and what it would cost to find out for real.

Book a product discovery